Two buyers walk onto the same estate. Same builder, same lot, same spec. One pays $750,000. The other pays $830,000+ — and never knows why. Here's the gap, in plain English.
The terms get thrown around. Here is what each actually means at the contract level — and what it costs you.
The number on realestate.com.au, the display home walk-in, the agent's listing. Loaded with the marketing budget, the agent's commission, and the "from $X" omissions that surface after enquiry.
The rate builders, marketers and agents charge each other — before the property is advertised to the public. Same asset, contracted directly from the project marketer's allocation.
Every investment property travels through seven players before it reaches a buyer. The industry has three entry tiers — and most people who think they bought wholesale actually entered through the middle one.
Same suburb. Same builder. Same lot, same 4-bed turnkey. The only difference is where in the supply chain it was bought.
Every line item the retail buyer pays that the wholesale buyer doesn't.
One ad, surfaced this week on realestate.com.au. Headline price vs the real number it lands at once you read the contract.
Six items aren't priced into the headline. Each is either a real out-of-pocket cost the buyer absorbs after enquiry — or a contract protection the brochure doesn't commit to.
Print this list. Take it to the appointment. If any answer is vague — stop and call us.
Book a 30-minute strategy call. We'll walk you through any retail contract you're considering — line by line, red flag by red flag — and show you the wholesale equivalent on the same product.